Our Studio

IRIV DESIGN is a London-based residential interior design firm specializing in sustainable home design, value engineering, and technology-driven solutions. We provide a one-stop-shop for design and build services, focusing on efficiency, cost-effectiveness, and high-quality results. Our expertise in value engineering enables us to optimize designs to maximize functionality and style while staying within budget. Whether you're planning a home renovation, house extension, or complete interior redesign, we deliver innovative, sustainable solutions that enhance your living space without compromising on quality.

Founder IRIV Design

The Founder

Hello! I'm Irena Ivovic, founder and principal designer of IRIV DESIGN, specializing in residential architecture and home improvement services. With a master's degree in architecture and extensive experience in residential and commercial refurbishments, I have developed a deep understanding of how to transform properties into functional and stylish spaces. My expertise lies in crafting designs that balance practicality and aesthetics while ensuring projects stay on track and within budget. From home renovations and house extensions to interior redesigns, I bring a detail-oriented approach, leveraging years of experience to create spaces that reflect both your needs and aspirations.

Our Design Philosophy

At IRIV DESIGN, we focus on delivering solutions that enhance the way you live, combining innovative thinking with a commitment to quality at every step of the process. Whether you're looking to reimagine your home, extend your property or undertake a complete transformation, I'm here to provide expert guidance and design solutions that exceed expectations.

Design Philosophy IRIV Design

5 Questions with Irena Ivovic

What inspired me to start my own practice is the ability to choose the projects that truly resonate with me, connect with clients on a personal level, and take on exciting challenges that drive my entrepreneurial spirit. I love meeting all kinds of people and constantly seeking new experiences that broaden my skills and perspective. By blending creativity, expertise, and a client-centered approach, my goal is to create remarkable designs that leave a lasting impact and bring joy to those who experience them.
With a Masters degree in Architecture and completion of a Part 3 course from the esteemed AA School in London, my formal training is rooted in architecture. However, my practical experience primarily revolves around renovation and commercial fit-out projects in Central London. Consequently, my current focus is on interior design and interior architecture, while still undertaking at least one architectural project annually – ensuring a well-rounded approach to my design portfolio.
When I made the decision to launch IRIV DESIGN, I was determined to establish a practice built on five fundamental pillars. These pillars include a client-centric approach, fostering long-term relationships, upholding professional integrity, prioritizing sustainability, and implementing value engineering. Architecture and design belong to the realm of humanities, and as such, should be accessible to all. It is my conviction that design should enrich people’s lifestyles, simplify their lives, and never be pretentious or discriminatory in nature.
In simple terms, I ensure that my design concepts reflect the client’s needs and lifestyle by actively listening and conducting thorough interviews at the beginning of each project. I believe that as a designer, it is my responsibility to understand the unique aspects that stem from differences in daily life, culture, values, and personal taste. I do not believe in imposing a “signature design” because I recognize that our role as educated designers is to skillfully bring to life a diverse range of visions.
When considering sustainability, it is crucial to adopt a holistic approach that encompasses the entire lifecycle of a building. This involves not only assessing the composition of materials but also scrutinizing the production process, transportation impact, emissions, and the potential for recycling and reusing. Additionally, I strongly endorse the “repair not replace” philosophy whenever it is suitable, as it further promotes sustainability by extending the lifespan of existing materials and components.
Design journey Iriv Design

Start your Design Journey

Whether you are ready to start your project or just looking to become familiar with the process, do not hesitate to get in touch or book a complimentary consultation.

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